Assignments & Q. B.

Semester - II

Marketing Management

Q1]What do you mean by Marketing mix? Describe the elements of marketing mix in detail.    

                                       OR

What are the 4 P’s of Marketing? Explain any one P in detail.

Q.2) Discuss the different pricing strategies. Give factors affecting pricing decisions.

Q. 3) 'Extended P's are more relevant in Services Marketing' - Comment.

Q. 4) Explain in detail the role of Physical Distribution in Marketing.

Q.5) Discuss the importance of Marketing Mix (4 P's) in Marketing Management.

Q. 6) State the role of Test Marketing before launching a new product. Illustrate your answer with relevant examples.

Q. 7)  Write short notes 

   a) PR.

   b) Inventory Management.

   c) Wholesaler.

Q8) Define a new product. Explain the different types of new products.      Explain the procedure of new product development.

     a) Which is the most important step?

     b) Which step can be ignored?

Q9) State and explain the various methods of pricing. Enumerate the various

      factors to be considered while selecting the pricing policy.

Q10) Explain the significance of Physical distribution in marketing. Briefly explain the various components of Physical distribution.

Q11) Companies experience product recalls, product failures and negative publicity. Describe the various tools of public relations available to such companies to minimize negative publicity

Q12) Describe the decisions companies make regarding their individual products and services, product lines and product mixes.

Q13) Define direct marketing and discuss its benefits to customers and  companies. Identify and discuss the major forms of direct marketing.

Q14) a) Wholesalers perform so many important functions, that it is not possible to eliminate them from the channels of distribution. Do you agree?

      b) Outline and explain the various types of wholesalers.

Q15) What is Product Life Cycle (PLC)? Explain various strategies to be adopted     at each stage.

Assignment for

OPERATIONS MANAGEMENT – sem 2nd

PGDBM (2008-2010)

Note: Question number 10 and 11 are compulsory. Attempt any six from remaining.

1.      What do you understand by the nature of OPERATIONS MANAGEMENT? What are it’s objectives and functions in current Business environment?

2.      Write down the brief history of the evolution from manufacturing to of OPERATIONS MANAGEMENT.

3.      Explain the inter-management functional relationship of OPERATIONS MANAGEMENT and other functions like marketing, finance and personnel.

4.      Why PPC is is required in any industry? What are the main functions of PPC? Or “Effective PPC guarantees better utilization of men and machines “discuss.

5.      What is critical path? What does it signify and what are its benefits?

6.      What do you understand by LPS? What are its advantages and techniques? Or Discuss Toyota system in detail.

7.      Derive the Relationship of  the expected time (Te) with the three time estimates(PERT)

8.      Explain any type of production with its economic advantages.

9.      Explain how “proximity to markets” affects decision of plant location for Hospitals. Or Discuss the factors that must be considered at plant location decision for

                                                              i.      Cement plant

                                                            ii.      Hospital

                                                          iii.      Banks

                                                           iv.      Iron and steel plant

10. A project consists of 9 activities. Activities are identified by their beginning  - i and ending – j node numbers.

The three time estimates are given below:

·        Draw the project network and identify all the paths through it.

·        Identify the critical path and determine the project duration time

·        Calculate the variance and standard deviation of the project duration

·        What is the probability that the project will be completed.

o       At least 2 weeks earlier than expected?

o       Not more that 2 weeks later than expected?

o       What due date has the probability of completion of 95%>

11. Short notes: (any five)

1.      Network crashing? Why is it required?

2.      EST(ESij)/LST(LSij)/EFT/LFT  or Earliest event time(Ei)/latest event time(Li)

3.      Event / node/activity

4.      Qualities of a Operations manager

5.      Mass customization

6.      Difference between PERT / CPM

7.      Optimistic time. pessimistic and most likely time

8.      Difference between Slack and float

9.      Types of floats

10.    Cellular or group layout

11.    Pull system

12.    JIT

13.    Theory of constraints

14.    Productivity